This was a small-scale test project where I worked with EyeQ’s Director of Marketing to create 3 digital pieces: a before and after square social graphic, an Instagram story graphic with a call-to-action to download the new app, and an email header showcasing EyeQ’s new app launch.

I studied the current branding guidelines and created design pieces that were an obvious and easy recognizable part of the same brand (colors, fonts, logos) and anchored with simple layouts and existing brand details (such as rounded boxes, icon styles, use of colors blocks) but also were innovative because of the angle I approached the design from and the concepts I chose to develop. Ultimately, this resulted in simplicity with high-impact details and a focus on displaying the app and its product—beautiful optimized images.